How to Stop Time-Wasters Coming from Facebook Lead Generation.

Does this painful process sound familiar?

Calling through long lists of Facebook leads, only to discover that most prospects:

Don’t remember enquiring

Can’t afford the product

Or, worse, don’t even answer the phone.

These "time-wasters" are the reason Facebook (Meta) leads get such a bad rep.

There is some good news, though – it doesn’t have to be this way! With just a few smart changes to your digital lead acquisition strategy, you can get high-quality, qualified leads to your sales team, even from Facebook.

In this article, I’ll share some key strategies to improve lead quality from Facebook, drawing on seven years of experience in lead generation within the residential property and real estate investment sectors.

Send Facebook Traffic to a Conversion-Focused Landing Page.

If you’re still driving traffic from Facebook ads to lead form ads within the platform, it’s time to rethink your approach.

Instead, send traffic to a high-converting landing page. Why? Because landing pages allow you to control the conversion journey in a way that forms simply can’t.

Building a conversion-focused landing page also leads to:

• Increased brand recognition

• More testing opportunities

• Better lead qualification

Ultimately, all of these factors lead to a higher-quality enquiry. This means less time chasing time-wasters.

What Should You Focus on for Your Landing Page?

While every property landing page is unique to its product and customers, here are four key areas to focus on to get started:

1. Clear, Actionable CTAs - Make it obvious what action you want visitors to take. Whether it’s “Book a Viewing” or “Download a Brochure,” your CTAs should be straightforward, benefit-driven, and easy to access.

2. Ensure Your Page Loads in Less Than 3 Seconds - site speed directly impacts conversions. A slow page equals lost leads.

3. Build Trust Quickly - Leverage customer testimonials, industry awards, and trust badges to establish credibility. Show visitors why they can trust you.

4. Simplify Your Forms - Stick to the essentials: name, email, phone number, and one qualifying question (e.g., “Are you interested in a 3-bed or 4-bed?”). Save the in-depth questions for later in the sales process.

Always Pre-Qualify with Price Points.

After seven years in property lead generation, this is one of my most important tips:

Always include the price point in both your ads and landing pages.

This is often avoided due to concerns that revealing prices will deter potential leads.

But the truth is, when prospects know the price upfront, there is a higher chance that only those who can afford the product will enquire – saving your sales team from spending valuable time on unqualified leads.

While the volume of enquiries might drop slightly, the quality of leads will dramatically increase.

For example, in a European campaign targeting high-net-worth individuals, we clearly stated “Minimum investment from €100,000” across all digital assets. The result? Over €2 million in sales. You can read the full case study here.

Raise Your Chances of Reaching Leads by Phone. 

One of the most common challenges in property lead generation is getting prospects to answer the phone.

Social media enquiries often come from people who are on the go and using their phones. You need to act quickly with these types of enquiries.

By implementing the strategies below, you can increase the likelihood of reaching leads by phone:

• Always validate phone numbers before calling. Most form builders offer this as a standard feature, but adding an extra step like SMS verification can improve the accuracy of contact information.

• Let prospects know when they'll hear from you: The best way to reduce frustration and increase response rates is to let prospects know when you’ll be calling. This can be done through multiple touchpoints such as on the form, the thank-you page, or in a follow-up email or SMS. For example: "Our team will call you within 24 hours to help with your enquiry."

• Call quickly! Research shows that if you contact a lead within just five minutes, you can increase your connection by 100 times.